B'wood's dazzling queens

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In the jewellery scenario, where competition is getting tough, with upcoming jewellery brands joining the fray, celebrity endorsement is the easiest way gather attention and mileage. Here's a look at a few actresses who've been roped in by jewellery brands.

Preity Zinta has been roped in as the brand ambassador of D'Damas. The diva is endorsing the bridal jewelry for the wedding and festive season. After stream of Bolly-divas, Preity is all geared up to add on with her modishness.

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Current numero uno Katrina Kaif recently replaced queen bee Aishwarya Rai Bachchan as the brand ambassador of 'Nakshatra' range of diamond jewellery. The actress dazzles in the new ad for their range.

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The hot and sizzling Bipasha Basu was appointed as the brand ambassador for 'Gili', one of India's most popular diamond brands.

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Riya Sen is yet to taste success on the silver screen, but the girl did manage to steal the deal for a reputed brand. The actress has in her kitty 'Agni' which has the tagline, 'Anmol, aap hi ki tarah'.

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Actress Kareena Kapoor recently endorsed a bridal jewellery brand. The 'Jab We Met girl' is the new brand ambassador of Geetanjali Group's bridal jewellery range named 'Parineeta'.

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Former Miss Universe Sushmita Sen endorsed exiquisite champagne Diamonds jewellery collection by 'KIAH' Diamonds.

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Kangana Ranaut was signed as the new brand ambassador of the jewellery brand 'Joy Alukkas'. This cuteie sizzled in the ad.

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Aishwarya Rai Bachchan was the brand ambassador for 'Nakshatra' before Katrina Kaif took charge. The actress was the official brand ambassadress for 'De Beers' diamonds in India' marketed under Nakshatra.

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Lara Dutta has been the brand ambassador of the 'D'damas' brand of diamond jewellery for quite some time now. She was chosen to represent the brand because "she was just the appropriate face to represent the conscious women of today who is fashion-savvy".

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After endorsing brands like Tata Indicom, Whirlpool and Digestive Marie, Kajol was signed on by 'Asmi' to endorse their line of jewellery.